|
absorption of costs
|
成本分配
|
|
accessibility
|
可进入性
|
|
accessory equipment markets
|
附属设备市场
|
|
account management policies
|
客户管理策略
|
|
a company's marketing program
|
一家公司的销售计划
|
|
acquisition new-product development strategy
|
新产品开发收购战略
|
|
activity-based costing
|
以活动为基础的成本系统
|
|
adaptability
|
适应性
|
|
adaptation to market variations
|
适应市场变化
|
|
adaptive positioning
|
适应性定位
|
|
additions to existing product lines
|
现有产品线的增加
|
|
adequate size
|
准确的大小/足够的规模
|
|
administered vertical marketing systems
|
管理式垂直营销系统
|
|
administrative relationships
|
管理关系
|
|
adopter categories
|
采购者的类型
|
|
adoption process
|
采购过程
|
|
advertising and market segmentation
|
广告与市场细分
|
|
advertising and sales promotion
|
广告和销售促进
|
|
advertising effects
|
广告效果
|
|
advertising ethics
|
广告伦理道德
|
|
advertising feedback
|
广告反馈
|
|
advertising frequency
|
广告频率
|
|
advertising media
|
广告媒体
|
|
advertising message
|
广告信息
|
|
advertising reach
|
广告接受人数
|
|
advertising source
|
广告信息来源
|
|
advertising
|
广告
|
|
aerobic enthusiasts
|
增氧健身运动爱好者
|
|
aesthetics
|
美感
|
|
affinity club
|
同族俱乐部
|
|
after tests
|
事后测试
|
|
agent middleman
|
代理商
|
|
agent/merchant middleman
|
代理中间商
|
|
aggressive strategy
|
进攻型策略
|
|
allowance
|
折让
|
|
alteration
|
退换
|
|
analysis of data
|
数据分析
|
|
analyzer strategy
|
分析者战略
|
|
annual marketing plan
|
年度营销计划
|
|
annual requirement purchasing arrangement
|
年度采购需求计划
|
|
anticipatory positioning
|
预见性定位
|
|
anti-pollution legislation
|
反污染立法
|
|
anti-trust legislation
|
反托拉斯立法
|
|
area structure
|
地区结构
|
|
aspiration/expectation level
|
渴望/期望水平
|
|
aspirations of consumers
|
消费者渴望
|
|
assurance
|
保证
|
|
attitudes of consumers
|
消费者态度
|
|
attributes
|
属性
|
|
audiences
|
受众
|
|
auto repair
|
汽车维修
|
|
automatic teller machine (ATM)
|
银行自动柜员机
|
|
automation services
|
自动服务
|
|
automobile industry
|
汽车产业
|
|
autonomy
|
自主权
|
|
availability
|
可获得性/供货能力
|
|
avant guardian
|
前卫派
|
|
awareness
|
（产品）知晓度/知名度
|
